可口可乐原料瓶餐具
Bottleware for CocaCola

2012

自其1916年诞生以来，可口可乐经典玻璃瓶已经成为了品牌标志。这种玻璃瓶还可以重复利用：每个瓶子在使用后被再次回收并集中清洗，用作下一批饮料装填。这一系列由Nendo设计的餐具利用的是经无数次重复利用后，由于品质退而无法再用于原本用途的瓶子为原料制成。设计师惊叹于可口可乐玻璃瓶特殊的“乔治亚绿”，以及经重复使用的玻璃特有的细腻气泡和扭曲，于是他们决定用简单的形态来强化这些特点。同时设计师也希望使用者能够在焕然一新的产品中感受到原来瓶子特有的气息。对此，Nendo的方案是在设计的碗与盘中保留玻璃瓶底部的特殊形状，就好像可口可乐瓶的顶部被削掉了一样。

瓶子底部的凹槽有助于缓解生产过程中的热冲击，这并不是一个突出的视觉特点，但却是玻璃瓶的一个独特特征，任何一个人拿起瓶子喝饮料时都会看到它。在碗盘底部保留这种凹槽也有助于传达这一重要信息，即玻璃制品在制造、使用和多次重复使用过程中的流通的方式，以及在人与人之间产生的联系。

CocaCola’s “contour bottle” has been a brand icon since its inception in 1916. It is also recyclable: after each use, the bottle can be collected, washed and refilled for further use. This tableware collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose. Nendo was captivated by the particular shade of green known as “Georgia Green”, and by the fine air bubbles and distortions that are a hallmark of recycled glass. They decided to create simple shapes that would enhance these traits. The aim was also to have users feel a remnant of the distinctive bottle in the new products. The solution: to create bowls and dishes that retain its distinctive lower shape, as though the top has been sliced off.

The dimpling on the bottle base that adds to mitigate hot impacts during the production process is not ordinarily a strong visual feature, but it’s a particular characteristic of glass bottles and visible to anyone who picks up the bottle to drink. Keeping these ring-shaped dimples on the base of the bowls and plates helped to convey important messages about the way that glass circulates between people as it’s made, used and recycled for further use, and about the connections it makes between people in this process.