分享玻璃的无限可能，乐享博物馆生活方式
2014年5月18日
一座博物馆可以成就一个城市。对于城市居民来说，游历不同的博物馆其实是在梳理城市的过去，也是探寻未来的可能性。2014年05月18日，世界博物馆日，在这个博物馆人共同庆贺的珍贵时刻上海玻璃博物馆迎来了三周年的生日，上海玻璃博物馆高层特此召开新闻发布会，回顾这三年来的成就以及博物馆园区未来两年的创意蓝图，依伴于这个被美国CNNGO评为“中国最不容错过的三个博物馆之一”的上海玻璃博物馆将通过对“玻璃”这一主题的演绎来呈现全新概念的梦幻般婚礼殿堂、创意婚庆花园以及极具现代感的水晶教堂和一个国内首创的玻璃博物馆儿童馆将在不久的将来在博物馆园区应运而生。
从2009年起，上海玻璃博物馆创始人、上海玻璃博物馆理事长兼执行总裁张琳，就带领着团队，邀请两家著名的德国设计公司，专注并极力打造中国第一个以玻璃文化和艺术为主题的后工业时代美质生活的博物馆园区，并因此大力推广新的博物馆理念以及博物馆的生活方式。他认为：理想中的博物馆是可供城市居民互动、体验和分享的空间，它不止于传统意义上集研究、展示、教育等功能为一体的“冷冰冰”的机构，更须要具有城市居民参与，人与博物馆紧密依靠的特征。博物馆的社会职能更多的应体现在提升城市居民的归属感，拉近与大众的距离，其终极目标是营造一种博物馆的生活方式。
上海玻璃博物馆园区的一期项目在三年之前以一个美轮美奂的玻璃博物馆开启，以互动体验型社区化博物馆的方式呈现玻璃的美学和艺术，同时以分享玻璃的无限可能为理念，结合体验和互动的DIY创意工坊，国内首家热玻璃演示厅，具有艺术气质的博物馆咖啡馆，国际创意设计展览区，以及博物馆设计品商店等博物馆设施，成为了上海北面的一个全新的艺术文化新兴社区，时尚生活类媒体包括外媒，追捧其为上海的新热点文化地标。该园区的访问客流每年以超过50％的速度递增，今年全年有望突破15万人次。
上海玻璃博物馆营造一种处处充满文化气息、精致感和设计理念的生活方式已经在多个领域加以延伸：在博物馆打造的玻璃艺术工作室，普通参观者可以如同海内外玻璃艺术家一样自由创作、沟通交流、参与讲座活动，这个玻璃艺术的交流平台让博物馆生活方式得到艺术延伸。随着居民对博物馆更高的期待，博物馆最新落成的博物馆艺术会所应运而生，会所在城市化进程中也已不只是为客人提供美食美酒的高级休闲场所，而应担负起博物馆的职能，为艺术品的展览另辟蹊径，在这装饰华丽典雅，却也不乏文化艺术气息的广阔空间之中，海内外高端玻璃艺术品琳琅，几乎每一隅陈列的展品都涉及国际顶尖水晶品牌最典型的设计，无处不凝聚智慧、浓缩精华，让博物馆生活方式得到休闲延伸。
上海玻璃博物馆引领社区化博物馆生活方式的脚步不会停歇。 秉承“分享玻璃无限可能”的理念，博物馆园区”乐享博物馆生活方式“的新项目即将面向公众。
博物馆是城市的文化名片，作为收藏人类文化的殿堂，博物馆在社会发展的进程中，从某种意义上说，具有文化坐标的性质。博物馆以其深厚的人文积淀，赋予城市以精神之灵性和文化之气韵，无形无声中培育着城市的形象。博物馆建筑具有经典性、纪念性和永久性的特征，是作为一个地区、一个城市的文化标志和文明形象而存在，是人们获取知识、陶冶性情、提高修养的重要场所。无论是现在已建成的上海玻璃博物馆，还是未来将要落成的创意婚庆花园、上海玻璃博物馆儿童馆等区域，它们都与“城市生活”息息相关，结合博物馆的氛围及重点关注人群的走向，形成以情感为需求的独特魅力，即现代人对“幸福感”生活的追求和营造。
上海玻璃博物馆的三周年庆典在新闻发布会后召开，古玻璃特展“润物瑶辉 御制凝器–18世纪中国清代宫廷玻璃鼻烟壶展”在当天于上海玻璃博物馆的古玻璃珍宝馆揭开神秘面纱。六十余件精美绝伦的清代宫廷顶级玻璃鼻烟壶，以独具风格的展陈方式展示在公众面前，初露华彩。本次展览由上海玻璃博物馆主办，得到了国内鼻烟壶收藏大家的极大支持，同时，观复博物馆和观复宝库作为展览协办方，充分体现了民办私人博物馆和民间收藏力量的集合力量；图片和资料方面也得到了故宫博物院和有关专家的倾力支持，展览设计由德国协调亚洲完成。上海玻璃博物馆秉承分享玻璃的无限可能，将持续发挥文化和艺术的平台的效应，不断为广大城市居民奉献高质量的玻璃文化饕餮之旅。
周年庆庆典和展览开幕式吸引了众多收藏大家，社会名流，博物馆专家，以及媒体朋友的到来。玻璃博物馆一直以来以其美轮美奂的藏品，独具风格的展陈方式，极致唯美的空间氛围，以及贴合城市气质的生活方式的展陈叙述，让18世纪的宫廷鼻烟壶呈现出优雅，神秘而时尚的气质，极具欣赏魅力；更能让人在欣赏之余，窥探当年清代宫廷的风雅和流行，恍如时空穿越，在历史和现代之间，文化与艺术之间，美学和空间之间游走。
我们坚信玻璃博物馆将为城市居民带来美好的明天！
Sharing the Infinite Possibilities of Glass, Living the Museum Lifestyle
May 18, 2014
A museum can complete a city. For urban residents, visiting museums is both a way of delving into their city’s past as well as exploring the possibilities of the future. May 18, 2014 is World Museum Day, and on this precious day celebrated by museum lovers around the world, we will also be celebrating the 3rd anniversary of the Shanghai Museum of Glass. To mark this event, senior figures from the museum will be holding a press conference in which they look back on the achievements of the last three years, as well as at what’s in store for the future. Hailed as ‘one of China’s 3 must-see museums’ by CNNGO, the Shanghai Museum of Glass will soon complete several projects that are based around glass and represent brand new concepts for wedding and museum venues. They are the Fantasy Wedding Hall, Creative Marriage Garden, Ultra-Modern Crystal Chapel, and – in what is a first for China – the Kids Museum of Glass.
In 2009, founder, chairman and CEO of the Shanghai Museum of Glass Zhang Lin and his team invited two renowned German design companies to create a museum park with a post-industrial aesthetic, the first such venue of its kind in China. The result has made a significant contribution to promoting the museum lifestyle and broadening new concepts of what a museum can be. For Mr. Zhang, the ideal museum is a space in which urban residents can interact, experience and share. It shouldn’t just be a ‘cold’ institution whose traditional functions are research, exhibitions and education; rather, a museum should invite the participation of urban residents, and should be characterized by its close relationship with visitors. The social function of a museum should be reflected in the way it enhances urban residents’ sense of belonging. It should bring itself closer to the public, and the ultimate name should be to create a museum lifestyle.
Stage one of the Shanghai Museum of Glass Park began three years ago with the magnificent Shanghai Museum of Glass, whose focus on community and interactivity has allowed the public to experience the aesthetics and art of glass. The concept of the museum is sharing the infinite possibilities of glass, and it includes a DIY workshop incorporating experiences and interactivity, China’s first Hot Glass exhibition hall, an art-themed museum cafe, an international creative design exhibition area and a visitor’s shop selling specially-designed gifts. Thanks to these features, the museum is emerging as a new center for art and culture in North Shanghai, and has been embraced by both the Chinese and international lifestyle media as a new cultural landmark for the city. Visitors to the park have been increasing by over 50% annually, and this year we hope to welcome more than 150,000 visitors.
The Shanghai Museum of Glass has created an exquisite lifestyle filled with culture and design. This lifestyle has been extended to a number of other areas: in the museum’s glass art workshop, for example, ordinary members of the public have the same freedom to create, exchange ideas and attend lectures as international glass artists. Such a platform for artistic exchange has extended the museum lifestyle into the realm of art. Residents’ increasing expectations towards the museum has also led to the creation of the Museum Arts Club. As Shanghai continues to evolve as a city, the club is now not only a place for guests to relax and enjoy great food and drink, but also functions as a museum offering an alternative way to display artworks. This gorgeously-decorated, expansive exhibition space has a strong artistic feel, and contains a profusion of Chinese and foreign artworks. Almost every piece contains elements of classic designs by top international crystal brands, and the astute evocations throughout make the museum culture part of people’s leisure time.
The Shanghai Museum of Glass has never stopped promoting a community-based museum lifestyle. The Museum Park’s new ‘Living the museum lifestyle’ project, which is based on the concept of ‘sharing the limitless possibilities of glass’ is about to be opened to the public.